Why is branding important for my business?
You may be a Zeeland turkey farmer, Saugatuck resort owner, or one of West Michigan’s new medical equipment start-ups. You don’t have a big name yet, but you’d like one. Now’s the time to start building your brand, or shaping your company’s image, its personality and reputation. The public perceives your company brand by what they hear and see about you and what they experience when they actually do business with you. Using a branding guide will help you be consistent with your brand and people will easily remember you, as you work towards your brand awareness and top of mind for customers.
Why is SEO important for my business?
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your ...
5 Key Reasons a Wix Website Matters
Many businesses don't see a reason for building and maintaining an up-to-date website. Read on for some talking points highlighting why the quality of a website can help or hurt a business. Why does my business need a Wix website? According to the ...
How Secure is My Website on a Wix Platform?
Website Protection Wix Security is Built right into Your Website As a small business, you need the strongest protection to guard your website against malware, hacking, and fraud. A team of experts and the latest security features back CIS Agency's ...
What's the Difference Between Facebook Ads and Boosted Posts?
We frequently receive statements like, "I'm advertising on Facebook already" or "Yes, I boost all or most of my posts." In reality, each post will perform differently according to Facebook's algorithm. Some posts create traction and engagement and ...
What are Powerlistings?
Powerlistings is an online platform that allows you to take control of your online business listing. Why would you want to do that? Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and ...